Addendum if the program is not going to open URLs then %f and %F may be more appropriate.
Code:
Exec=Command Line
The command line to start the application. If the application can open files the %f placeholder should be specified. When a file is dropped on the application launcher the %f is replaced with the file path of the dropped file. If multiple files can be specified on the command line the %F placeholder should be used instead of %f. If the application is able to open URLs in addition to local files then %u or %U can be used instead of %f or %F.
source:
man -Hgoogle-chrome xdg-desktop-menu
More detailed explanation can be found in.Desktop Entry Specification from Freedesktop.org.
http://standards.freedesktop.org/des...t/ar01s06.html