You may be long gone from this thread by now. But if you're still interested, you can try creating a HAL device information file (.fdi) to give the device a fake label. For example, here is how my Kingston pendrive is normally mounted in /media by its partition label (log in to see the images)...
Without changing the actual partition label, a fake label can be given to it by creating, for this example, the file /etc/hal/fdi/policy/kingston.fdi...
<?xml version="1.0" encoding="UTF-8"?>
<match key="info.udi" string="/org/freedesktop/Hal/devices/volume_uuid_04AE_D658">
<merge key="volume.label" type="string">Kingston</merge>
How the pendrive is mounted after that...
If you want to try that, use lshal
to list the HAL properties of the device that you can use in the match key.