You may be long gone from this thread by now. But if you're still interested, you can try creating a HAL device information file (.fdi) to give the device a fake label. For example, here is how my Kingston pendrive is normally mounted in /media by its partition label (log in to see the images)...
Without changing the actual partition label, a fake label can be given to it by creating, for this example, the file /etc/hal/fdi/policy/kingston.fdi...
Code:
<?xml version="1.0" encoding="UTF-8"?>
<deviceinfo version="0.2">
<device>
<match key="info.udi" string="/org/freedesktop/Hal/devices/volume_uuid_04AE_D658">
<merge key="volume.label" type="string">Kingston</merge>
</match>
</device>
</deviceinfo>
How the pendrive is mounted after that...
If you want to try that, use
lshal or
gnome-device-manager to list the HAL properties of the device that you can use in the match key.