If I remember reading the Gnome 2.6 Adminstration Guide, you have to create it with the aditional info for your menus. Users can also configure "applications:///" via the nautilus URL bar.
But I'm not completely sure, try it out...
"I'd crawl over an acre of 'Visual This++' and 'Integrated Development That' to get to gcc, Emacs, and gdb. Thank you."
-- Vance Petree, Virginia Power