The default setup of KDE in Fedora looks like in that picture.
There is a KDE spin of Fedora that ships with KDE instead of Gnome. It seems you picked an installation method that installs Gnome, but you can easily install the KDE programs afterwards:
yum groupinstall "KDE Software Compilation"
After running that as root, KDE should be available as a session choice in the login manager. Your login manager is probably currently GDM, where the session choice is only displayed after you select your username.